Digital Advertising Opportunities

We make it easy to connect with our highly engaged online audience through website and eNewsletter advertising, sponsored emails, and custom campaigns to meet your company’s specific goals and objectives.

WorkBoat.com is the most comprehensive online resource for commercial maritime professionals. Putting together a marketing campaign that includes advertising on WorkBoat.com guarantees
your brand widespread reach.

Site Display Advertising

1 Month
3 Month
6 Month
12 Month
Leaderboard (728x90)
$2,065
$5,450
$8,800
$16,945
Medium Rectangle (300x250)
$1,820
$4,850
$7,870
$14,520
Button Ad (300x100)
$1,085
$2,420
$4,840
$9,680
Interstitial
(pop-up, 1x per week per user)
$4,230
$6,050
$9,680
$14,500

eNewsletter Advertising

1X AD
12X AD
24X AD
48X AD
Leaderboard & Trailerboard Package
$600
$6,020
$10,895
$21,790
Medium Rectangle (300x250)
$430
$4,255
$7,870
$14,200
Leaderboard (728x90)
$365
$3,635
$6,655
$11,960
WorkBoat eNews is a twice weekly newsletter that delivers the latest commercial marine news and information to opt-in subscribers for free. Put your message directly in front of commercial marine buyers with a display ad in the widely read, highly anticipated newsletter.

Looking for the perfect combo as discount package rate?

This is what we suggest!

WorkBoat.com

  • 1 month Leaderboard (728×90) ROS banner
  • 1 month Medium Rectangle (300×250) ROS banner

WorkBoat.com

  • 2x Leader & Trailerboard (728X90)
  • 3x Medium Rectangle (300×250)
  • 3x Leaderboard (728X90)

Package Value: $7,190

Package Price: $5,500

Limited number of packages available. Contact a member of our team today to secure this package rate.

Content Branding

Align your messaging with the WorkBoat brand through a Content Branding opportunity. Ideal for product launches, mergers and acquisitions, rebranding, industry milestones, thought leadership and more.

Press Release: $1,500

Have a press release you want WorkBoat readers to see? Get your news in front of the right audience with a featured placement on WorkBoat.com. Your press release will also be promoted through our digital channels for added visibility.

Deliverables:

  • Hosted on WorkBoat.com in the sponsored content section
  • Included in one WorkBoat newsletter
  • Shared in one social media post
  • Up to 500 words and one image

Product Spotlight: $2,415

Shine a spotlight on your latest product with a dedicated feature designed to capture attention. Your content will be featured on WorkBoat.com and amplified through our digital channels, putting your product in front of engaged industry professionals. With no limit on word count or media assets, you can showcase your product with compelling visuals, videos, and in-depth details. All copy must be provided.

Deliverables:

  • Featured on WorkBoat.com
  • Included in two WorkBoat newsletters
  • Promoted through two social media posts
  • Unlimited word count and media assets (videos and images encouraged)

Campaign Prep:

  • 3-4 weeks prior to your desired campaign launch you will meet with our team to discuss campaign goals in a kickoff meeting.
  • 2 weeks prior to camping launch your team will provide all campaign deliverables outline below.
  • 1 week prior to campaign launch our team will provide final campaign assets for your approval.


Campaign Schedule:

  • Month 1
    • Week 1 – Sponsored article launches on WorkBoat.com and appears in featured spot of the Brand Partners Module on the home page and the Brand Partners landing page. Co-branded retargeting ad launches on WorkBoat.com driving readers to your article.

    • Week 2 – eNewsletter mention #1 runs in the WorkBoat digital newsletter sent to 29,000 subscribers

    • Week 3 – Cross platform social media post deploys to our over 27,000 followers

    • Week 4 – eNewsletter mention #2 runs

  • Month 2
    • Week 1 – Sponsored email deploys to our over 55,000 engaged contacts

    • Week 3 – Cross platform social media post deploys to our over 27,000 followers

  • Month 3
    • Week 1 – eNewsletter mention #3 runs

    • Week 2 – Cross platform social media post deploys to our over 27,000 followers

    • Week 3 – eNewsletter mention #3 runs

Campaign Assets
These assets will be due 2 weeks prior to your campaign launch date

  1. Article Header Image
    • Horizontal orientation
    • Preferred dimensions 1000 x 700px

  2. Article Supporting images
    • These images can be used in the body of your article.

  3. Social Media Posts – you can provide three unique social posts
    • Graphics – 1080×180
    • Caption
    • Tags & hastags for brand

  4. Sposnored Email materials
    • Fully coded HTMLwith remotely hosted images
    • Subject line

White Paper: $3,500

Looking to generate new leads from the highly engaged WorkBoat audience? Position your company as an industry leader by providing a white paper that delivers valuable insights to the WorkBoat audience. Your content will be hosted on WorkBoat.com, promoted across our digital channels, and used to generate high-quality leads for your business. All copy must be provided.

Deliverables:

  • Hosted on WorkBoat.com
  • Lead generation through gated access
  • Included in two WorkBoat newsletters
  • Promoted through two social media posts
  • Unlimited word count and media assets (videos and images encouraged)

Custom HTML Emails​

Have a message you want in front of our engaged audience? Direct email marketing is the perfect solution. There is a limited amount of custom HTML email opportunities each month to ensure the highest rate of engagement. Contact a member of our sales team for availability.

Audience Options & Pricing

Full Brand Audience: $4,820

This audience includes all our WorkBoat readers and members as well as all International WorkBoat Show past attendees and exhibitors (roughly 50,000 email addresses).

Segmented Audience
$1 a record ($2,000 minimum)

Work with a member of our team to determine your target customer base and create an audience specific to your needs.

Segmentation Categories

  • Vessel Owner/ Operator
  • Vessel Building/Repair/Marine Construction
  • Marine Engineer/Architect
  • Port/Shoreside Services
  • Oil Exploration/Production
  • Life/Safety/Rescue
  • Government/Military
  • Research/Education/Association
  • Renewable Energy/ Offfshore Wind
  • Finance/Leasing/Insurance
  • Manufacturer
  • Distributor
  • Marine Service
  • Commercial Fisherman
  • Press

Special International WorkBoat Show Exhibitor Advertising Option

International WorkBoat Show Registered Attendees

This audience includes all registered attendees as of your selected send date. This audience option is only available in the six weeks leading up to the International WorkBoat Show, you must be a contracted exhibitor at the show to purchase a Custom HTML Email to this audience.

Inventory is very limited and sold on a first come first served basis. Contact a member of our team today to reserve a send date.

Tiered Pricing

  • 5-6 weeks out from the Show: $3,630
  • 3-4 weeks out from the Show: $4,850
  • 1-2 weeks out from the Show: $6,050

Accepted Materials

For Custom HTML emails we accept fully coded HTML with remotely hosted images. If you are unable to provide those assets you may provide body text and one header image.

If you are unable to remotely host images we can host them for you for an additional fee of $50 per email. Please note you must provide fully codes html along with all the image files.

Reports

Throughout the year WorkBoat produces and publishes comprehensive reports covering various industry topics. These reports are a perfect opportunity to promote your brand and increase the shelf life of your advertising, reports are available all year long and are referenced by buyers looking to make informed purchasing decisions

Exclusive Report Advertising Package - $10,000

  • Exclusive company branding on report in printed magazine.
  • Full page ad to run alongside report in the printed magazine.
  • Exclusive branding on the digital download page. See example here >>
  • Inclusive in all marketing efforts promoting the report:
    • Banner ads
    • Direct emails
    • Newsletter coverage
    • Social media
  • Delivery of all download leads for digital report

Only one advertising opportunity is available per report.

The workboat industry is increasingly adopting outboard engines, with patrol boats, support vessels, and military crew carriers shifting from small to mid-sized inboard diesels to outboards. The Outboard Directory is a vital resource for understanding the diesel outboard market.

Diesel engines still reign in the marine industry despite the growing demand for electric power propulsion systems. Engine companies are adapting to environmental regulations by introducing compliant engines. Our directory provides comprehensive information sourced directly from manufacturers.

Every year, the editors of WorkBoat Magazine and WorkBoat.com survey shipyards across the U.S. to compile the Annual Construction Survey. This in-depth report reveals the boats under construction, contracted, or recently delivered in the past year.

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